Beware of Phase 2.
Phase 2 of a project often consists of all the stuff you didn't get to in Phase 1.
If a feature wasn't important enough to get into Phase 1... do you really need it?
If a feature was important enough for Phase 1... why didn't you get it into Phase 1?
PMs often charge ahead on Phase 2 while ignoring real user data and feedback on the Phase 1 product (assuming something got into the hands of users in Phase 1).
Stop. Take a deep breath. If you've got a Phase 1 product in user's hands... look at real data and get feedback. Talk to users. Build your next rev out of that.
If the product is good enough as is, and the product is not a differentiator for you... cancel Phase 2 and move on to something else.







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